About us
Driven by Passion. Designed for Performance.
Welcome to Lionel Sports, where our custom streetwear meets culture. We specialize in high-performance, made-to-order apparel for athletes, clubs, and lifestyle brands worldwide.
Whether you're a academy, running club, fitness brand, or a streetwear label, our mission is to help you stand out with style, comfort, and quality.
Our Story
Founded in 2017 with a bold vision to redefine streetwear, Lionel Sports was built for those who move differently. We supports designers, fashion enthusiasts, brands and organizations in the pursuit of finding the perfect clothing for their ideas.
Therefore, we have specialized in the production of sustainable high-quality clothing. Our goal is to enable you to realize outstanding quality even in small quantities.
QUALITY
We make all products under sustainable conditions. All pieces in our range are made from 100% organic cotton and have the carefully developed for comfort & fit. Find more information about the advantages of organic cotton on our sustainability page. We only use ring-spun organic cotton for our products. This gives our products a particularly soft and superior haptic. By using combed yarn, we can ensure a high quality and wash resistance for our products. All our products come only with a size & care label. If you would like to know more about our products, please contact us via contact form or visit our production page.
What started as a passion for innovation and identity in sports fashion has evolved into a global brand serving athletes, creators, and everyday champions across 10+ countries.
What We Offer
Premium Streetwear – Hoodies, tees, sweatshirts, joggers & more
Bulk Orders for Clubs & Brands – Tailored packages for teams, gyms & labels
Fast Worldwide Shipping – USA, UK, Europe, Australia & beyond
No Minimum Quantity (MOQ) – Order 1 piece or 1,000 — we’ve got you covered
Why Choose Lionel Sports?
- Top-Tier Fabric & Finishing – We use only premium cottons, poly blends, and fleece
- Custom Branding – Logos, colors, names, and numbers made exactly your way
- Design Support – Our creative team helps you visualize your dream kit
- Global Appeal – Loved by customers across USA, UK, Canada, Australia, Germany, France, Italy, Spain, Ireland, and New Zealand
Our Mission
To empower teams and individuals with custom apparel that performs, inspires, and represents who they are — with zero compromise on quality or style.
Join the Movement
Lionel Sports is more than just company — it’s a statement. Whether you're building your own label, outfitting a football club, or dropping your next fitness collection, we’re here to make it happen.